In the pre-digital era, the dictionary defined twit•ter [v.] [twit-er] thus: to talk lightly and rapidly, especially of trivial matters; chatter; to titter; giggle. Tweet[n] is defined as a weak chirping sound as of a young or small bird.

In 2012, ask any twelve-year-old and she'll tell you that Twitter is an online social networking service  that enables users to send and read text-based messages of a maximum of 140 characters, called "tweets."

Since it's founding in 2006, Twitter has joined Facebook, Google and YouTube as the big boys of social media. It has become one of the top ten most-visited websites on the Internet, now boasts over 500 million active  users and generates over 340 million tweets and 1.6+ billion search queries per day.

Impressive by any standard.

But Twitter's business model is severely lacking in fulfilling its social responsibility.

The latest incident