Jeb Bush, in his remarks, said it is not likely he will run for president and that he has no interest in being Mitt Romney's vice presidential running mate.

He recognizes that the Bush family name is just too heavy a political weight at the moment because of the poor political standing of his brother, President George W. Bush. It will have to regain some luster in the public mind before Jeb Bush can launch a serious candidacy for the White House.

That effort is already beginning.

The new HBO documentary lionizing the first President Bush, who celebrated his 88th birthday last week, is a first step in rehabilitating the family as leaders of the GOP. Chaos in the Republican ranks if President Obama gets a second term will also offer new energy to a moderate Republican with strong appeal to the growing Latino vote.

By 2016 Jeb Bush's star will be high among contenders for the nomination.

Similarly, Bill Clinton's personal political future has a short-term limit. He cannot be president again.